A press kit is a crucial print item that businesses and agencies should always have handy. With mass media an integral part of our new digital society’s foundations, it is important to always have a tool to manage how you interact with this large institution. With this, we enter the concept of the press kit and booklet printing. Be it professional or cheap booklet printing, booklets have always been attached to press kits as a small and handy primer about a firm for the press to study. Booklet printing usually answers any basic questions that the press usually needs to ask. These color booklets make press conferences and interviews a lot quicker and easier since firms and press alike can really get down to the real issues at hand once the press knows all the basics.
Below are a few tips on how to create a booklet that is apt to include in your press kit. Press booklets differ from other kind of marketing booklets so pay close attention to these tips.
Create a small but detailed booklet:
First, a press booklet should always be a small but detailed printout. Since it is a “booklet” its name should speak for itself. It is not a novel or a whole life story of the company, project or firm. It should be a concise but detailed collection of information about the main topic. Do not use too much flowery words, and include only the information that the press should know about. Never leave anything important out of the booklet so that the press would not need to ask too many questions.
Also, it is a good idea actually to ask a member of the press about the information that he or she would possibly want about the company. This gives you some insights on how reporters and writers workout their media content. By concentrating your booklet writing for the information that they need, you should be able to produce a highly effective booklet for your press kit.
Write clearly and concisely:
Since we are in the subject of writing already, it is also important to note that you should practice writing brochures in a clear and concise manner. Think of it as a light news article, but never truly a feature style work. Write descriptions and information that are direct to the point, and do not linger too much on examples. Since most reporters want information that is fast and easy to understand, they will always appreciate a clear and concise booklet, since it will make their jobs easier. Let them worry about the flowery words, just give them the bare and best facts about your company.
Use images to reinforce your message:
Besides that however, you may also want to reinforce your booklet’s message through images. Since pictures may paint a thousand words, adding images to your booklet press kit can convey your company message when words are just lacking. You can reinforce your corporate philosophy and your corporate image using your booklet images. They are a good supplement for your brochure text, and the media can even use those same pictures for their reports as well if you are willing.
Never forget logos and contact details:
Of course as a reminder, a press booklet must always have logos and contact details. This is basically a standard practice for most booklets and your press booklets must do the same. You should place your logo prominently on the booklet design so that people can easily figure out who it is from. The contact information must be printed at the front in small sizes, or at the back with decently sized ones. This should let the press know how to contact you if they ever need more information.
Print in quality if you can:
Lastly, since you will be giving your press kit to mass media professionals, it is important to make a good impression. So if you have the budget for it, you must print your booklets using the best material that you can afford. This should build up your image in the media as a competent and forward looking company that deserves respect. There are a lot of online booklet printing companies out there that offer quality prints for affordable prices, so finding a quality printer is as easy as using Google.
These tips should help you make your press booklet as good as it can possibly be for the press. Remember these tips well and apply them if you can the next time you go booklet printing for your press kit.
Article Source: TakeArticles.com - Booklet Printing For Your Press Kit