Free Branding Articles:

Many companies use charity to both do something good while simultaneously enhancing their brand.  The prototypical large effort in this arena was by American Express over 20 years ago in its effort to save the Statue of Liberty.
These partnerships between the nonprofit and for profit sector can be mutually beneficial.  There are some simple tips [...]

There are many ways to define a brand. For instance, BuildingBrands.com defines it as “a collection of perceptions in the mind of the consumer.” Also consider that “a brand is a promise,” according to Walter Landor, a brand design legend.
Everyone has their own definition of what a brand is, but these two statements sum it [...]