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Regardless of whether you need minor process piping repairs or a 2000-ton cooling tower, you should get exactly what you need with the best customer service possible. To get these two seemingly simple things, your industrial refrigeration provider needs to bring certain features and advantages to the table that will ultimately benefit you both. These [...]

Don’t you hate it when a client emails you: “You know, I feel really ignored. Why haven’t you responded to my last email?”
Or how about: “This class isn’t working for me. I’m in a completely different place with my situation from the other participants, and you aren’t following me at all.” And of course: “What’s [...]

You’re really wanting to be thoughtful and accommodating. You want to make your clients and customers comfortable, so they can have things the way they like it. So you start making up offers, each with different options and flavors. Eventually you have a menu of ten options.
And no one’s buying. Is it your marketing? Or [...]

With its compressors, condensers, piping, and complex configurations, chilled water systems are not something you want to approach yourself, nor leave in the hands of anyone but a specialist. This leaves you scrambling when something breaks down. Choosing a maintenance and service specialist ahead of time is the best way to prevent breakdowns. It also [...]

Your business probably seems like many others. There are billyuns and billyuns of therapists, consultants, retailers, and healers. Yet, in order to make an impact and deeper connection with customers that is so necessary for a sustainable business, you need to distinguish yourself.
However, just ‘finding your voice’ and ‘developing your uniqueness’ aren’t often helpful strategies. [...]

Day after day we’re being treated to news of the global financial markets being flushed further and further down the toilet. If you run a small business, it can be hard to hold onto hope and inspiration, because maybe this time things really are doomed.
Makes you wonder and doubt - did someone not buy simply [...]

Five years ago I certainly believed my clients when they told me: “I told this guy Frank that he had to call you.” I didn’t think they were lying to my face about the referrals they were sending.
After the 10,000th time (it seemed) a client told me they referred someone who never contacted me, I [...]

There you are at a party, and you notice someone you’d like to get to know. So you start staring at them. And staring. And staring. You’re hoping that your googly-eyed stare is communicating your interest in them.
No surprise what happens next. He or she gets up, crosses the room, and whispers to the host, [...]

Okay, you’ve just written a new website, or a new sales page. Or maybe you’ve just created a new product or offer. Or even just tried on a new suit.
And you turn to your friend and ask: “Can I get some feedback from you? What do you think?”
So they tell you what they think. They [...]

Your client loved you. Luurrrved you! Working with you, the results they got. Oh happy day.
Then why is it so darn hard to get a testimonial from them? And, if you do get a testimonial, it’s of the blah-blah ‘John Smith is great. Recommend him highly.’ variety.
Great testimonials can make a huge difference for someone [...]