Domain age factor in Search Engine Optimization

The age of a domain affects search ranking is known to everyone who is actively a part of SEO service. Because of this reason many websites have preferred to buy old domain names in order to be benefited from the aging. This is not a bad idea at all especially if the domain bought is relevant to the sites theme and the new site being built contains quality content. One of the many factors in Google’s search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google. Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday’s news or tomorrow’s popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites.

However spammers are always there to exploit every loophole they could find. Then using even this technique and use the old domain is for nothing more than a link farm. Spammers usually resort to link farms because even though aged domains are good lots of links carry more weight in getting a higher ranking. Obviously search engines hate this tactic and have been trying and are still trying to find ways to combat these link farms both old and new.

Microsoft has been trying to combat this problem by looking not only at the age of the domain and the number of sites linking to it but also the age of the domain of those sites. What this means is that although link farms may get lots of inbound links those links wouldn’t hold as much weight as links from older and more reputable sites since most of the sites that join link farms are new ones. MSN Live Search factors in not just the domain age of your own page but the domain age of the pages linking to you as well. What this means is that even amassing a large amount of links is no longer enough if search engines deem those links are low quality links. Two things that are considered in the age of a domain name are: The age of the website and the length of time a domain have been registered.

On the other hand, what this means for ordinary sites is that it will make it a bit harder to do link building since we need to get more links from older sites. Add to the that the relevance of the site and all those factors what it simply means is that organic link building is making more and more sense since search engines are finding better ways to determine which sites are really offering something of worth and not.

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