How Much of a Postcard Does Your Template Cover?

I have mentioned before, and perhaps you’ve heard other people saying as well, that you should make use templates whenever possible in order to speed up the process of sending out your postcard printing jobs.

Given that the average direct mailing campaign is likely to take place over a long period of time, and you never send just one batch of postcards out, this means you are going to need to be constantly creating and designing new postcards. If you approach each set of postcards as individual things than you might end up spending more time or attention on them than you really need to, and this will waste your resources.

However, by using postcard templates instead, you save time on designing, and you can get more from a few initial templates. Over all this can help to streamline the process of your direct mailing and give you more time to focus on other things.

What goes into a good template though? What aspects of the postcard do you need to design and what are you going to be able to change each time you need to come up with a new postcards?

Simply put a template is going to cover the basic layout of the postcard. If you pick up any postcard that has already been done you will notice the areas where images and text are, and if you really think about it, you can almost see the boxes that originally represented these on the template.

This is how most templates are going to look. You will have a few boxes that are going to contain various pieces of information, and you will have the area where your contact information or other details about your company are. Some templates will have a set spot for this information and always have the company name in one specific spot.

The plus to doing this is that you can add a certain amount of uniformity to your postcards, which helps a person immediately identify the postcard as one of yours.

A good template is going to lend itself well to multiple different types of postcards. You have the various boxes in place, but you can put almost anything in them.

Bad templates, or at least ones not meant for repeated use, are the ones that are very specific for the designs you plan on using. You almost need an image in one specific spot, or you need to blend the images and the text in a specific way, and doing anything else will cause you problems. These will not work well for repeated use because all of your postcards will begin to look the same.

Rather a good template allows you to vary where images and words go so that you can make multiple postcards from the same template and no one will ever realize it.

Kaye Z. Marks is an avid writer and follower of the developments in postcard printing industry that benefit small to medium-scale businesses.

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